Ice-cream at exhibitions

Fat Adam’s at Exhibitions

How using Fat Adam’s at an exhibition will drive visitors to your stand.

 Ice cream delights all at exhibitions all year round.

Having an ice cream cart at your exhibition stand is a great idea to attract visitors and create a memorable experience, with co-branding the Fat Adam’s cart, adding a branded wafer and with our mission to raise awareness and support for The Anti-Bullying Alliance, a great social message is shared as well. The cart drives visitors, keeps them there and delivers a very positive message to attendees.

My co-branded apron, promoting your business.

 Visitors to exhibitions LOVE ice cream.. who would have thought it?

I recently attended the Recruitment Agency Exhibition at The NEC in early October for our client Mployee, and wanted to share how it went.

Mployee hired us to create a welcoming atmosphere, offer a delightful treat and make the booth stand out.

I have attended many exhibitions both as a delegate, speaker, and exhibitor. I have never seen any feature at an exhibition have such a profound effect.

To give you some background, Mployee are a Dutch CRM business offering an enterprise level solution used by companies like Randstad amongst others. It’s a crowded market and Mployee were using the exhibition to engage with the industry. If you are interested in them, please visit www.mployee.com

Without sharing specifics, the exhibition was a success. The approach taken by the team was to ask passing attendees if they’d like an ice cream or a conversation about their CRM.

The response was very good, to say the least. People stopped, I served them some delicious gelato, the team spoke to the visitor and the conversation continued whilst they ate their ice cream, and this led to positive conversations.

Excellent promotion at the Recruitment Agency Exhibition at the NEC

 At more than one point there was a queue to speak to the team, we used a token system, so, to qualify for a gelato, the visitor needed to have a conversation with the exhibition team, get the token and they would continue to discuss the CRM whilst I prepared the cone and whilst the visitor enjoyed it.  

Another positive side to the using Fat Adam’s brand at your exhibition is our unwavering support to raise awareness for The Anti-Bullying Alliance and sharing my story of childhood bullying and being called Fat Adam. This message was positively received, and many visitors commented to the exhibition team how positively they appreciated Mployee promoting an anti-bullying message.  

It made me realise that having Fat Adam’s support companies at exhibitions was a side to the business I had never considered, and we’ll actively be promoting it.

If you’d like to discuss this with us, please get in touch.

Creating a great atmosphere on the Mployee stand at The Recruitment Agency Exhibition